If you're looking to invest in a brighter financial future, subscribe today! Subscribers are also eligible for credit union membership with BCU. 

What do you get?

Free, real-time Financial Coaching 
Access to your Financial Health and credit scores in the MoneyTracks™ app
Regular tips and resources from 'The Leaf' newsletter

Our Values

Trust iconTrust
We welcome people from all financial statuses and backgrounds, exploring both unique money situations and common financial goals.

Growth iconGrowth
We help coach you through improving your credit score, optimizing your savings, and building better money habits.

Innovation iconInnovation
We empower financial freedom by engaging, influencing, and inspiring people to make their money go further through practical and personalized solutions.


Meet the Team

Bjorn Larson - LMY Executive Director

Bjorn Larson, MBA, AFC® 
Executive Director

Bjorn provides leadership and direction to LMY. With over fifteen years of experience in the personal finance and financial wellness industries, he has a passion for helping people improve their financial lives in meaningful ways and then sharing those benefits with others.

Dani Buschick - LMY Program Manager

Dani Buschick 
Program Manager

Dani provides brand and communication leadership to LMY. With a passion for storytelling, she creates content to inspire financial well-being across LMY’s marketing channels, including Facebook, Instagram, LinkedIn, and the website.

Warren Bell - LMY Program Manager

Warren Bell 
Program Manager

Warren provides operational leadership to LMY through administration of LMY’s user-focused digital tools, ensuring users have an exceptional financial coaching experience, and regular reporting of key financial health metrics that show progress.

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